At the same time, a lot of Webtoon users could become fans of Wattpad content as well. Those can be visualized and flow into Webtoon, creating a new format for a new audience.
The biggest synergy is that Wattpad already has a large number of users and a large amount of original content. By that I mean we use IT to support the creation and distribution of content, connecting creators and users. RS: Webtoon’s parent company Naver recently acquired the prose fiction platform Wattpad. The third part is the insight of producer and editors. That’s saying your content is going to be really successful. The second part is the number of users who react to the contents made by creators and then giving support. By analyzing the contents, based on the data and logic, we are identifying potential success. JK: There are several ways we discover the potential for successful content in our platform. RS: Do you have a process for identifying the popular or potentially commercial work in the UGC channel and bringing those people along so that they have more chance of success? UGC creators are making new and original content that no one has done before. They've become big hits, with our publishing support. We're seeing the biggest success with their content around the globe. JK: In terms of content, the most important part is diversity. Why is that important to Webtoon’s success? RS: User-generated content is a big part of your model. We are investing in partners in US and Japan, but most importantly, we’re looking for the support of individual creators. JK: Since we are a distribution platform, we are looking to collaborate with all global partners. RS: Are you looking to partner with other established comics publishers in the US, Asia, Europe or elsewhere?
Batman: Wayne Family Adventures, is a collaboration between DC Comics and Webtoon DC/Webtoon